About Us

We are a purpose-driven brand and our values guide us in all that we do – from our business strategy and innovation, to how we connect and build our strong culture.

Our Purpose
To inspire and empower youths in East Africa 

Our Vision
We create transformative products and experiences that build meaningful connections, inspiring collections to liberate youths

Our Core Values

Inclusion - We remove barriers to equity so that everyone has a sense of belonging.

Courage - We have the heart and strength to do big, challenging, and important things for each other and our planet.

Inspiring - We build trusting relationships by valuing and celebrating each human’s uniqueness.